Okay, so here it is. I've been working with my good friend and partner Mark Schmidt on Customer Care Plus for over a year and it is now available. Funny, I don't hear any music or cheering, not even any phones ringing with people asking to sign up. Nothing. Did I expect anything different? Of course not, something like this takes time, and we actually have to get potential clients to admit they may be doing things wrong before they spend money to find out what they actually are doing wrong.
People have a natural reaction to bad news, they don't want to hear it. In fact, most people would prefer it just goes away. So, you are probably asking . . . Frank, why do you offer a product that will give you bad news?
Ever go to a professional baseball game? Think about how many times during that game you looked at the scoreboard, sometimes after every pitch, just to see if it was a ball or strike. Most people want to know if their team is winning, losing, catching up, improving, declining or whatever. We like constant feedback, but we don't like failure. I sincerely believe, those of us whose destiny is to become successful want to know how we are doing, moment by moment if possible. Those whose destiny is to eventually fail, are so concerned about getting caught doing something wrong that they fail to understand the importance of measuring. Plus isn't great to be caught doing something really well also? I want to hear that too!
Is Customer Care Plus for everyone in contracting? No, in fact I would prefer that if a potential client does not have the will to change or modify the way they do things in response to customer reports, please don't call us, I don't want you to spend money on something that accomplishes nothing.
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