Heard a new term today . . . Experiential Marketing. Well it is not the first time I heard it, I guess I never really knew what it was, until today. Although I have been preaching it for over a year now, I didn't know that it was the latest thing in marketing. So what is it, you ask. It is the process or method you use to market your product or service that focuses on what the customer will experience when they do business with you. For example: If you are hungry, you have the choice of either; a. eating at home, b. eating fast food or c. eating at a nice restaurant. You will meet your objective with either choice, but the experience you encounter with each will be different, along with the price you pay.
When I speak about customer service, I focus on the experience. What do you do in your business to make your interaction with your customer a positive and enjoyable experience?
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